google video: muscling in

of course all eyes are on google on this one. google is big, video will be big. 1+1 = 2. Easy to see for everybody. Yes? Kind of. The devil is in the detail. I think that google-video will not be that great.

Right now it is content driven. A real long tail market. And people expect content to be free. Google has the bandwidth and the server capacity. But for a publisher they have very very sketchy terms.

They think they don’t need to sort these things out. After all, they are google. Their Midas effect was never as it looked. All the projects that did not work out, simply dissappeared. Google Video might be one of them.

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