Journalists like Seth Lubove

Forbes writes about Digital Domain

Yes, that’s the company that did the effects for Titanic. Last century.
Maybe the company is stuck there, I am not sure. The Author of the article certainly is:

Competition for assignments is cutthroat, and increasingly powerful off-the-shelf software from Autodesk, Microsoft, Apple and others lets anyone with a workstation concoct the same stunts as the big guys.

Microsoft? Maybe I am missing something here, but Microsofts involvement in the visual effects industry is as important as in lets say the poultry industry: Office, and that’s it.
Autodesk: yes. Apple: yes. But Microsoft? They sold Softimage to Avid in 1998. Have they bought it back? Or is the author just stuck in the last century like Cameron or DD?

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