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Business Week writes about MySpace and the likes. The article is better than the usual hype-treadmill-word-boilups that you can read when people from traditional media try to get a handle on yet another internet base phenomen. They write that 15 to 18 year olds spend six and a half hours a day with any form of visual media on CRT/LCD sccreens: the big 3 TV, games and internet. When I was that age, we spend that much time having sex. Probably only on three or four of the 1424 days that you have between fifteen and eighteen. The rest of time we tried to get there. I have never looked at mySpace but I suspect that the basic motivations in the lifes of teenagers have not changed that much. They are so basic that they are not worth mentioning I guess. Or, maybe, times really have changed?

Well Murdoch payed almost half a billion dollars for MySpace. Better than twenty bugs on friendster. Which one of the things I liked about this article: It does not only cite events that supports one underlying current. Friendster tanked. They still mention it, even though this would not fit into the rosy ’social networking’ boom picture that they paint otherwise.

p&g allegdedly started a social network around a scent or spray. No, really. They spent some money on that. The really sad part about that is, that those responsible probably still occupy their corner office, despite the fact that they burned millions on a project that was as viable as, well, hm. I really tried to come up with something that would be as stupid. Couldn’t find anything.

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