cinema commericals

In this recent ars technica article the author writes that cinema commercials grossed 315 Million US in 2003. Which would make it the 3rd biggest movie of that year. Right between Finding Nemo and Pirates of the Caribbean. Sounds big, of course. But when you sum up the ten biggest movies then you get close to 2 Billion. It’s fair to say that movie theatres ruin everybodies experience for less a fraction of their income.

Let me say that I made good money with cinema commericals: Software that I wrote for a “Solitaire” Film Recorder provided plenty of content for the european cinema market in the nineties. Mostly commmericals. A cinema commercial can actually a decent piece of entertainment. It’s just that most of them are not. The worst is always when a quick edited TV commercial gets pushed into the cinema. Mostly out of media buy consideration: “Let’s get that cinema demographic”. This afterthought shows: The content is not meant to be seen on the ‘big screen’ and that causes troubles that will ruin everybodies experience. You can not sell things when the whole presentation looks like junk.

The overall ‘junkification’ of the cinema experience will cost the more and more viewers. Which is a shame.
A decent cinema can provide amazing images and sound. I still prefer to see a movie in a decent Theatre.
Just that they are hard to find these days.

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