talking just a little bit too loud.

Roughly drafted writes about Apple and it’s ProApps. And the future of them. It feels that the author uses just a few to many arguments. I think that not all is well in the Pro Apps world of Apple. Nobody knows. Neither do I. That’s the Apple way, and that is part of the problem: You can not manage the communication around Pro Apps like you do for the next iPod.

Apple announced Aperture 2. I neither used Aperture-1 nor Lighroom. But I talked to people who did. Aperture was (an / another) example for Apples inability to come up with Pro Applications on it’s own. You just can’t in that vacuum that the super tight Apple communication rules dictate. Apple has money and brilliant engineers and the best intentions. But that’s not enough. You have to have an open dialog with your Pro clients. Pushing updates that claim “enhancements and bug fixes” and do not give any more detail is simply unacceptible for Pro Applications.

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