apple and flash

Apple published a “Thoughts on Flash”. The piece is amazingly well crafted and written. The real reason for Apples bold move attempting to keep flash out of the mobile space only shines through. If Flash would become the engine for mobile, then applications could run on Apple and other devices. A mobile software eco system would grow outside of the Apple space.

Apple realizes the potential of preventing this. Out of the box the iPad can NOT do any of the following:

= perform as a calculator
= perform as an alarm clock
= read PDFs

Yes, I am sure, ‘there is an app for that’. Which is the model of the device. And in order to create software for this you have to adhere to Apples programming standards (objective C) and use their distribution channels. They are in control. Letting flash grow in this space would not allow them to control this.

For Apple this makes perfect sense. And it is amazing that they had vision that they would be able to dethrone a system that always could claim greater than ninety percent proliferation.

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