trucks, cars, kitchens and microwaves,

Steve Jobs said at this years D8 conference:


When we were an agrarian nation, all cars were trucks because
that’s what you needed on the farms.” Cars became more popular
s cities rose, and things like power steering and automatic
transmission became popular.

“PCs are going to be like trucks,” Jobs said.
“They are still going to be around.” However, he said,
only “one out of x people will need them.”

I agree on the part that iPad like devices will liberate
people from using computers that didn’t want them in
the first place. And there are more than we think.
I think Apple will make a killing by recognizing this with
the iPad.

I like the historical analogy. However I find this one
to be more fitting: Computers are like kitchens, and
iPads are like micro wave ovens. A microwave will
work against your hunger. You are dependent on
pre made things that you have to purchase at a price.
It is easy, but you have not much chance to control
the experience.

A kitchen is more complex to operate than a microwave.
But the food tastes better. It is healthier and cheaper.
And the varieties of experiences is endless.

Leave a Reply

You must be logged in to post a comment.