1 sided communication

Leo Laporte realized that he was communicating into /dev/null. It is not surprising that nobody noticed it.

In the pre Internet age dentists with a literary ambition not no corresponding talent could ‘publish’ the book themselves. They dropped a nice amount of cash on a couple of palette of dead trees. Now, in the digital age they just can blog, tweet, update their facebook page. The googlebot might care.

Social media always has been a Ponzi scheme. Much like you run out of fresh suckers in the money ‘making’ enterprises you run out of audience. The difference is that the internet is able to give you the illusion of an audience. It seem that things are working. Everybody in the world COULD find that tweet you just made that is so brilliant.

People and companies alike often fail to look clearly at the actual effort and time that they put into the creation of the content and put it into relation of the size of the actual audience. Luckily failed virals have the built in effect that nobody notices them. But they still exist, and so do millions of tweets that nobody cares about.

The signal to noise ratio of the overall Internet keeps collapsing. People complained about the “Summer of AOL” last century. It is a blessing that we had no idea what was coming our way …

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